How Do I Register My Nonprofit With Facebook Payments

Dwelling » Social Media » Facebook donations basics: How to set upwardly the Facebook Donate button

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Facebook donations at present allow qualifying nonprofits to fundraise from their supporters on one of the world'southward nearly popular websites for a 0% processing fee with the Facebook Donate push (every bit of Giving Tuesday 2017, Facebook stopped collecting fees for donations processed on-platform). Allow'southward talk about what the Facebook Donate button is, the 2 unlike types of Facebook donation buttons, how to add together the button to your nonprofit's Facebook page, and the million-dollar question: Should my organization use the Facebook Donate button?
Let's dive in!

What is the Facebook donate button?

Nonprofits tin can at present crowdfund directly from their pages with Nonprofits on Facebook and the Donate push button. The Donate push sits adjacent to the Contact or Sign Upwardly buttons on a page, and allows users to speedily donate to a charitable organization without leaving the platform. This is an especially popular characteristic for users who do Facebook birthday fundraisers.
The Donate push button processes donations in just two-iii clicks through a simple, in-platform grade. All shared and re-shared posts include the push, so when a nonprofit shares a post it volition automatically include a call to donate. Plus, the button remains in that postal service if a follower re-shares it. This is of import as most users engage with their newsfeed, rather than with Facebook Pages.

The ii types of Facebook donation buttons

Straight donations on Facebookbroaden an older version of Facebook fundraising that you tin can still opt into. The older version is yet available to all nonprofits and directs donors to an external website of your choice to collect donations. The new Facebook donate push is an on-platform donation flow available to nonprofits that are accustomed afterward they utilize to utilise Facebook Fundraising Tools.
Here's some more information on the 2 types of Facebook donation buttons, plus the pros and cons of each:

1. Links to website

This option displays a donate button that links to your website's donation page. Organizations can customize the set donation amounts depending on their target audience.
Pros:It's easy to gear up up and allows you to collect donor data in one case they state on your site.
Cons: Linking to an outside folio creates more than friction and an added step for the user, then you risk them dropping off before they actually make a donation.

ii. Facebook on-platform payment

This choice uses Facebook's payment solution that connects directly to your nonprofit'due south banking concern account.
Pros: Smoother process for the donor, as they can give to your cause without always having to get out Facebook. 0% processing fee.
Cons:Compared to the first option, this type of button entails a longer set up procedure and limits the amount of data that your organization receives virtually its donors.

How do I add the Facebook Donate button?

The rest of this guide volition focus on the Facebook on-platform payment option so continue reading to larn how to qualify for and start collecting Facebook donations on your nonprofit'due south page.

1. Meet Facebook Donations requirements

The general process for getting a donate button for your folio is:

Your Page must be categorized equally a Nonprofit Organisation or a Clemency Organization and the person applying must have admin permissions.
The folio must be submitted and canonical for verification.
The page must adhere to Facebook's community standards.
You must provide Facebook with a valid bank account to start collecting donations through the platform.

2. Select your nonprofit's page on Facebook

The folio on which you lot want to collect donations must go through Facebook's verification process. If you lot manage multiple pages, you must select the nonprofit folio that you'd like to place a donation push on.

3. Submit the page for review

To get your page verified, y'all tin can either take Facebook call you straight, or y'all tin upload acceptable documents as proof of buying. In this example, nosotros uploaded our IRS determination letter for approving merely yous can also utilise a business utility bill, concern license, or a certificate of formation.
Next, click the Submit For Community Review button and the Facebook team will review your folio's content to make sure it adheres to their standards .

four. Create your Facebook Donations business relationship

Later on near 2-three weeks, Facebook will notify you if your application was approved. Once you are set up to move forrad, you must at present go through the steps of creating a Donations Account. Before you begin, be prepared to have the following information on manus:

Your organization'south official name, address, IRS Tax ID and nonprofit category ( Note : Make sure all of this data matches the information in the Guidestar database)
The name, date of nascency, and business organisation address for your arrangement'southward CEO or Executive Managing director
A legible bank statement from the last three months

Once you've created your Donations business relationship, the final result will be a prominent donate button at the peak of your Facebook page that allows users to stay on the platform and make a frictionless donation.

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Should we be using Facebook donations?

Sure, but don't carelessness your CRM or other fundraising efforts.
The Facebook Donate button is an like shooting fish in a barrel style to increase conversions, peculiarly around Giving Tuesday and end-of-year giving. For organizations aiming to increase web traffic every bit well as donations, the call-to-action button drives users to your website, and yous tin collect vital remarketing info like electronic mail addresses. Nevertheless, if the but goal is to increase sometime donations, the new donate push is clear, focus-pulling, and easy for donors to use. Information technology allows donors to stay on the platform, so you are less likely to lose users.
Using Facebook donations is a simple way to encourage giving, just it won't requite you lot valuable user data to remarket and nurture donor relationships over time. It's too not a guarantee that your fundraising will increase. In order to really drive donations, you need to make sure you're working in good content, visual storytelling, and strong calls-to-action.
Bank check out our Facebook Fundraising Dos and Dont's for more ways yous can leverage the social media platform equally a fundraising tool.